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In 1972, The Grammophon-Philips Group (GPG) reorganized to create PolyGram, from Polydor and Phono Gram. In 1954 Polydor Records introduced their distinctive orange label. In 1970, Polydor acquired the Hong Kong–based Diamond Records, which had been owned and founded by the local Portuguese merchant Ren da Silva in the late 1950s. Polydor opened a US branch in 1969 (in years prior, they licensed their catalogue to Atlantic Records), but did not become a real presence in the US record industry until its purchase of the recording contract and back catalogue of R&B performer James Brown in 1971, and the absorption of the MGM Records label by its parent company PolyGram in 1972. Siemens entered into a joint venture with Philips in 1962 creating the Grammophon-Philips Group, of which Polydor became a subsidiary label. Popular International entertainers such as James Last, Bert Kaempfert, Kurt Edelhagen, Caterina Valente and the Kessler Twins appeared on the Polydor label, as well as many French, Spanish and Latin-American figures. In the early 1960s, orchestra leader Bert Kaempfert signed unknowns Tony Sheridan and The Beat Brothers - who later became known as The Beatles-to Polydor. DGG established a subsidiary in London called Polydor Records Ltd. (In Germany, it was impossible to sell the trademark without selling the company.) Polydor remained Deutsche Grammophon's export label, including classical music, in France and the Spanish-speaking world for the remainder of the long-playing era, as a result of language and cultural concerns.
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DGG gave, by an agreement dated 5 July 1949, an exclusive license from 1 July 1951 to use the Nipper-dog with gramophone to the original owner's company Electrola, the German branch of EMI. The previously used label, Grammophon, was disbanded. Polydor became a popular music label in 1946, while the new Deutsche Grammophon Gesellschaft label became a classical music label in 1949. In 1941, Deutsche Grammophon (including Polydor) was purchased by Siemens & Halske.
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New foreign branches were founded, for example in Austria, Denmark, Sweden and France. In turn, Deutsche Grammophon records exported from Germany were released on the Polyphon Musik and Polydor labels. After the British and German branches of the Gramophone Company were separated during World War I, Deutsche Grammophon claimed the rights to the Nipper-dog and gramophone trademark for Germany, where HMV recordings were to be released under the Electrola trademark replacing the company lost during the war.ġ920s vintage Polydor export label with its double-horn gramophone logo It was used as an export label from 1924. Polydor was originally an independent branch of the Polyphon- Grammophon-Konzern group. The German state had taken over British-held Grammophon as enemy property during World War I. During World War I on 24 April 1917, Polyphon-Musikwerke AG acquired the German Deutsche Grammophon-Aktiengesellschaft record plant and company from the German government. The label was founded as Firma Brachhausen & Riesener in 1887 by Gustav Adolf Brachhausen and Ernst Paul Riessner, for manufacturing their new mechanical disc-playing music box Polyphon, invented in 1870. Polydor Records was founded on 2 April 1913 by German Polyphon-Musikwerke AG in Leipzig and registered on 25 July 1914 (Nr.